How to Style the Brooch

You’ve seen it on the red carpet—at the Oscars and countless other events. Worn effortlessly by both women and men, the brooch is making a quiet but powerful comeback. Once a staple of the 1920s, 30s, and even 40s, it’s long been associated with classic elegance—think the iconic Chanel brooch, traditionally styled in a very ladylike way.

And perhaps that’s exactly where some of us hesitate.

The brooch can feel tied to another era—one with outdated expectations and
associations we may not fully connect with today. But style evolves, andso should the way we wear it. Now is the perfect time to reinvent the brooch and make it our own.

The key, if you ask me, is balance.

If you’re wearing a lot of jewelry, a brooch can easily get lost. But sometimes more ismore—and experimenting with layers and textures can be part of the fun.Other times, especially for those of us in Sweden who naturally gravitate toward a more minimal aesthetic, it’s about letting the broochstand out by keeping everything else understated.

Ultimately, it comes down to how you feel. What suits your mood today? What feels like you?

Here are a few ideas to get you started:

The Lapel

This is the classic placement—but what makes it modern is how you style it. Try pinning more than one brooch for a unique, personal look. If you do, let the brooch(es) take center stage. Keep earrings small, skip the necklace or choose something delicate, and consider adding a bold ring instead—especially if it sits away from the brooch.

On a Cardigan

Pin your brooch at the top of a buttonhole to elevate a simple cardigan. It’s an easy way to add interest to an otherwise relaxed piece.

The Blazer Twist

A styling trick we’re seeing more and more: on a high-collar blazer, pin the brooch at the top to fasten the lapel—either to one side or at the center. It’s a fresh, modern take that feels both structured and effortless. Personally, I love this look.

On a Dressy Outfit

Instead of reaching for bold jewelry, consider pinning a brooch directly onto your dress. It adds a refined focal point without overwhelming the look. Imagine a beautiful wedding dress adorned with a silver brooch
set with blue gemstones—your “something blue,” reimagined.

In Your Hair

Wear your brooch as a hair accessory—pinned into a bun, tucked into a braid, or placed to one side. It’s unexpected, elegant, and a lovely way to give new life to a cherished piece. The only limitation is your imagination.

A Final Tip

If you’re wearing your brooch on a lapel, make sure the pin is thin enough to avoid damaging the fabric. Whenever possible, use an existing buttonhole. If not, take care when inserting the pin to protect your garment.